2013 Acura ILX
Published July 18, 2012
Acura was once showing heaps of promise. They were developing very well but it seems as if in the past few years they’ve become afflicted with a serious case of Volvoitis. That mistaking the thin line between giving the people what they want and what they already have. They’ve become stale and predictable and if they should know anything about their relationship with the car buying public it’s those traits that are among the top reasons for breaking up. It’s not just about making a decent car, which they are. It’s a matter of not blending into the pack like milk into plain yogurt. There’s now less reason to buy an Acura and a lot more reasons to buy a Kia or a Hyundai anymore. Acura needs to learn to stand out as being an exception to the otherwise snore inducing vehicle class. They will have no one to blame but themselves since it seems most people are more brand faithful than they are faithful to their partners. But it seems like they’ve started to try a little harder with the 2013 Acura ILX.
The 2013 Acura ILX is not the most exciting car in the world and I can scarcely think of a reason anyone would choose it over any of its class competitors. It’s a sharper looking car now that Acura has made their lines a little more aggressive in appearance, which is the first area it pulls ahead of the Honda counterpart. It comes equipped with a 150-hp 2.0-liter with a five-speed automatic. Those who want a little more power may be persuaded for the available 201-hp 2.4-liter with a six-speed, and those with any concerns about their eco footprint may consider the gasoline/electric hybrid version. And of course a plethora of safety and luxury features are present.
Yet at roughly $30,000 anyone in the market who is motivated by the bottom line is going to lean more towards other available compacts such as the Hyundai Elantra, the brand new Dodge Dart or the Ford Focus. And really with most buyers in this car class the bottom line is indeed what drives them. The issue with Acura is its luxury image. And as a luxury automaker offering a compact car they’re attempting to appeal to the compact crowd but at luxury prices. Which seems a little confusing and may very well translate into a failure in sales. They have to do something a little more special with the ILX model that somehow makes it a little less expensive or offer a convincing reason to make the car a more appealing option than its competitors. But that doesn’t seem to be happening for the ILX for 2013. So hopefully the model doesn’t suffer for that. And perhaps enough buyers will overlook the slightly higher price tag for the image associated with the Acura.
Categories: Production Cars