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2013 Hyundai Genesis Sedan

Published July 18, 2012

I was at the lake cottage one year, drinking beer and having a laugh with my brothers. We were talking cars as guys often do and Hyundai came up. Now at the time Hyundai was fairly new and their cars not only were cheap they also looked cheap. My brothers and I were discussing how remarkably rock bottom they were and how difficult it must be for their marketing team to come up with a catchy slogan. My brother came up with, ‘Hyundai. We make ‘em.’ And that is all you could really say at the time. But how things have changed.

It’s hard to judge what Hyundai’s intentions are. To date they’ve provided extremely inexpensive vehicles of a fairly decent quality. They’ve been brave and experimental with a few designs such as the early Tiburon, which was just plain stupid looking. Somebody was trying to hard on that one. But still they were providing a car for a decent dollar value. And over time they’ve definitely steadily improved. Now they have the Genesis line, which has every bit the feel and presence of a model line that will have a long lasting impression on the auto world and likely evolve into something very special. Hyundai is focused on poaching those faithful customers to the import high end sedan crowd. And one things for sure, given the current economic downturn, corporations will be trading in their Mercedes and BMW’s for the Hyundai Genesis. Mark my words.

So let’s take a look at the Genesis sedan. For starters its size and exterior styling make it a perfect fit for an executive vehicle. Gone is the stigma of being embarrassed to drive a Hyundai. They’re far too serious a player now for that nonsense. In fact points might even be gained for such frugalness. Next lets take a look under the hood. Available now is a range of engines from a 333hp 3.8 liter V6, a 385hp 4.6 liter V8 and a 429hp 5.0 liter V8. To compliment this is the 8-speed automatic transmission with SHIFTRONIC technology. A transmission that Hyundai is so proud of for its smoothness and power management they are featuring it on their latest magazine advertisements like it’s a centerfold model.

The one are in which the Genesis does fall flat is the overwhelmingly conservative looking interior. It’s not exactly a wow factor for the 2013 Hyundai Genesis. And this quite possibly could be a deterrent for an otherwise interested buyer. Right away upon entering the cabin you are reminded again why the base price for the car is only $34,200. This despite all the additional features such as onboard navigation screen and the impressive 528-watt Lexicon 7.1 Discrete Surround Sound Audio System complete with 17 speakers. Its capable of accepting USB, auxiliary input jacks and a power outlet as well as Bluetooth support. You’ll find the trending Nanny Tech features available in many luxury executive sedans such as Lane Departure Warning and Smart Cruise Control.

So they’re almost there. Hyundai is trying hard to be noticed with their Genesis series and so far they have to be admired for their effort. Now if the can only do something about the frightfully boring interior.

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Calvin Escobar
About Calvin Escobar

The Car scene is so diverse Where I come from, most enthusiasts recognize the amazing engineering (particularly the engines). The bulk of the ridicule originates from the manner in which many of the vehicles are modded/maintained. Thus, the jokes and or hate tends to be aimed more at the owner rather than the machine. All of which makes seeing properly sorted old Toyota's and Hondas at car meets, auto shows, and track days all the more refreshing.

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