2013 Kia Soul

Published September 16, 2012

In 2010 we were treated to the most fun from a TV car commercial in years. Yes – KIA Soul and the hamsters! Then and now, I will certainly take them over “Chevy runs deep” and Derek Jeter’s Fords – every day. Not only because they are fun, unique, and upbeat, but also because – in this case – the advertisement is true: the product matches the commercial. The KIA Soul delivers.

2013 Kia Soul Interior

The Soul delivers on many levels…here’s a walk-around of the base model…

  • Performance:1.6L engine with 4 in-line cylinders that give you 138 hp and 123 ft. lbs. of torque; A 6-speed manual transmission with overdrive; 27 city and 35 hwy gas mileage; front-wheel drive with rack and pinion steering and electric power steering
  • Safety: dual front advanced airbags and seat-mounted side airbags, as well as full-length side curtain airbags
  • Technology: 4-speaker audio system with AM, FM, CD, MP3, and Sirius XM; BLUETOOTH Wireless Technology with hands-free connectivity and steering wheel-mounted controls; USB auxiliary input jacks; and, active Eco system
  • Price: 2013 models under $14,500.00
  • And, Fun: Eye-catching body design and style; cool colors (I see the Alien green around a lot!); small enough for in-traffic driving and downtown parking; big enough to enjoy with friends

If you want more, have no fear. KIA has you covered by offering two additional model options, the Soul+ and the Soul! Here, the amenities just continue to impress: 2.0L engine, 18’s (Soul!), and premium UVO Infotainment system powered by Microsoft (Soul!), to name only a few.  Do not forget the Soul received the 2012 J.D. Power and Associates award for “highest ranked compact multi-purpose vehicle in initial quality.” Hard to beat a car that is both inexpensive to buy and remains inexpensive to own.

2013 Kia Soul

The Soul is quite aptly designed and marketed to win over the 18 to 30-something car buyers. I mean, what age can you be if you are old enough to drive and still think hamsters are cool?  But, added bonuses are the upcoming 13 and 14 year olds – starting to recognize what might be on the horizon for them. Seriously, are they interested in the types of cars their parents drive? Given their choice, I bet they point to fun and hip (especially with hamsters) before anything else. That would be the KIA Soul. I know of one Dad needing to replace his Jeep Liberty soon. He is thinking of the Soul, so that his 13 year old son has something cool to drive in a few years. (In the meantime, Dad has something cool to drive!) So, the Soul is not only a better choice than the Scion xB or Nissan Cube, but also the Jeep Liberty (or, whatever Dad is driving right now.)


Therefore, the hip-hop hamsters have become sort of modern day hip automotive prophets. Back in 2010, they laid out for us the right car question to ponder ( “You can go with this, or you can go with that.” If youth is to be served, then I think they have chosen wisely: you can go with this – the KIA Soul. Fun, economical, inexpensive – and hamsters!



Calvin Escobar
About Calvin Escobar

The Car scene is so diverse Where I come from, most enthusiasts recognize the amazing engineering (particularly the engines). The bulk of the ridicule originates from the manner in which many of the vehicles are modded/maintained. Thus, the jokes and or hate tends to be aimed more at the owner rather than the machine. All of which makes seeing properly sorted old Toyota's and Hondas at car meets, auto shows, and track days all the more refreshing.

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