2018 Genesis G70 Revealed as an Executive Luxury Predator
2018 RWD 370 HP G70 Gets New Stylings and Tech
In order to match the premium quality of the closest German (and Japanese) competition, Genesis developed an all-new compact luxury sedan named the G70. Revealed in Seoul, the 2018 Genesis G70 introduced us to a new design language, new technology, new interior and marked Genesis’ intrusion into a whole new class. You may consider this car as a competitor to the Lexus IS, the BMW 3 series, the Mercedes-Benz C-class and the like.
It may seem a bit of a stretch to compare the Hyundai-owned luxury brand to our typical industry heavyweights, but the South Korean company is bringing its own formula to the table with the new G70.
“The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, Head of Genesis Division. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
Built using existing 2018 Kia Stinger architecture, the 2018 Genesis G70 was envisioned as the more luxurious and less rebellious brother of the two. It does look quite smooth and athletic for a luxury car, after all. While we shouldn’t expect it to bring anything groundbreaking to the segment, we can rest assured that it will go toe-to-toe with the German big boys. Matching the refinement of brands like Audi and Mercedes is a tough act to follow, but Genesis seems confident the G70 can pull it off.
Joining the G80 and the G90 luxury sedans, the G70 is the latest Genesis sedan for the foreseeable future. After this, perhaps we can expect some SUVs, EVs and Hybrids to support the sedan lineup.
New 2018 Genesis G70 For Americans, Russians, and Koreans
In the first phase, the Genesis will head to Russian, US and Korean markets. Europe is a tougher nut to crack for sure, but it seems that they already managed to find a decent following in the US and Russia. After all, the Genesis received a reward in the US – “the J.D. Power 2017 U.S. Initial Quality Study (IQS), topping all 13 brands in the premium segment.”
Since they introduced the G90 in 2015, Genesis has sold more than 150,000 units. With Korea and the US being the most important markets of course.
370 HP Feels Handsome in Here
While the car certainly looks a bit more posh and less rebellious compared with the Stinger, it surely makes a strong design showcase – especially in its sporty guise (the red, of course). The interior seems to follow the latest trends in the industry with a button uncluttered design, a whole lot of personalization options and a “floating” center screen at the top of the dash. Surely, the driver-centered cabin is a must in here. Considering that the top end car features a 370 hp 3.3-liter turbocharged V6, all driver-focused features will come in handy.
Apart from the V6, the G70 is available with a two-liter turbocharged petrol engine and a 2.2-liter diesel. This one, of course, won’t cut it for the US market.
As for the high-end hardware managing all the power and assisting the drive, Genesis provided the G70 with a whole wealth of solutions.
- Launch Control – Maximizes power control in acceleration mode
- Rack-mounted, motor-driven power steering (R-MDPS) and multi-link rear suspension – Provides precise handling and comfortable ride
- Dynamic torque vectoring system – Improves vehicle cornering control
- Mechanical limited slip differential (M-LSD) – Allows safe driving capabilities in low friction road conditions such as rain, snow, and ice
And not only that, its sporty character has been strengthened by lowering the seat height as much as possible. With a lowered center of gravity, the new G70 can give precise and engaging driving characteristics.
And you will hear the engine as well. A lot. Unfortunately, thanks to a gimmick. It is called the Active Sound Design (ASD) system. ASD “creates an aural character that reflects the engine load and driving mode settings.”
Possibly the Safest Car on the Market
Obviously, safety was the top priority when designing the car. In that regard, the 2018 Genesis G70 received nine airbags, special structural supports and a whole lot of awesome safety aids.
As a part of the Genesis Active Safety Control, the G70 features Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW). A quite comprehensive list of equipment.
Categories: New Cars