A Chinese Automobile company invests heavily in South Africa
With several Chinese car brands already winning the trust and gaining popularity among domestic customers, China now looks to expand globally into the automobile sector as it has announced plans of strengthening its manufacturing abilities to export better automobile products to Africa.
Beijing Automobile Works (BAW), in particular, is one of the major Chinese automobile company that has taken a strong initiative of investing in South Africa.
According to Meng Wei, the Production Director of BAW, “By investing in South Africa we aim to explore the entire African market,” Wei also added, “South Africa has some really good sales, also the demand there exceeds the supply.”
Meng Wei also revealed that in order to provide even more efficiency, the vehicles that BAW are manufacturing are designed specifically for South African drivers. Right from driving habits to road conditions, every little aspect is being considered.
Meng also stated that the engines installed in the cars do not cost a fortune, and can withstand low-quality gasoline.
According to reports, the investment has brought about many employment opportunities.
Small components of the car, mostly in regards to its core technology, are being produced on a production line just outside Beijing. After which the units get shipped to a factory in Johannesburg, South Africa, where local workers assemble the parts.
Commenting on the progress, the Vice president of BAW, Yao Jianyongstated“Out of the total 280 staff members present in our Johannesburg factory, a majority of them are local workers, “the major part of the administration team is hired locally, 10 of them are dispatched from Beijing.”
Jianyong also added,“100 percent of these workers are local people.”
Over the past two decades, the trade volume between China and South Africa has seen some significant growth and Yao claims that the company has taken a strategic step forward in the market.
Categories: Automotive News