BMW-Brilliance to work on second factory for stretched 3-Series and X1 production, produce to be exported.
Published June 3, 2010
The joint venture between Brilliance and BMW is set to become stronger with the addition of a second factory in BrillianceÃ¢s home city of Shengyang according to the Chairman of Brilliance Auto, Mr. Qi Yu Min. In a recent interview between Mr. Qi and Sohu Auto, a Chinese automotive portal, it was revealed that BMW-Brilliance are planning to set up a new factory in ShengyangÃ¢s economic zone which will produce a stretched BMW 3-Series to take on the seemingly unstoppable Audi A4L and will also put the BMW X1 into production in China.
The factory itself is set to be complete in 2012, and at its first stage will be able to produce 100,000 cars per year, which will give BMW-Brilliance a maximum production capacity of 300,000 vehicles per year, and will also give BMW a chance to use upto 60% locally made components rather than relying on imported parts, Mr. Qi also mentioned that the factory will be able to meet Chinese demand for BMWÃ¢s, but will also go be exporting BMWÃ¢s to other markets. The original factory will continue to produce the original short wheel base 3-Series and 5-Series models.
The new factory will also encompass an engine building plant, a logistics center and testing facility, and will also provide over 1,000 new jobs in the local area.
BMW Ã¢s sales are already up 100% in the first quarter, and are on target to sell 120,000 cars in the Chinese market in 2012 alone, and will make China BMWÃ¢s third biggest market. Brilliance have reportedly been eager to produce the MINI series in China, but BMW have so far refused, believing that the UK MINI factory is able to keep up with demand.