Navigation
Shop For Cars

Brilliance planning to raise quality and safety, plans for Europe officially shelved

Published November 3, 2010

In 2018 China Car Times was acquired by Autowise. This article originally appeared on ChinaCarTimes.com.

Brilliance have officially shelved plans to enter the EU market according to Chinese media reports from earlier today.

Several years the German motoring outfit ADAC crash tested a Brilliance vehicle, which according to ADAC would have received zero stars if tested by NCAP, subsequently the car was retested by NCAP in Spain, where it gained a reasonable 3 stars. One of the biggest hurdles for Brilliance has been achieving the safety standards and also Euro5 emission standards, and with EU6 being introduced in 2014 it is thought that Brilliance will be playing catch up rather than being an innovator.

From 2007 to 2009 Brilliance achieved sales of 502 vehicles in Europe, 2009 was not a bad year for them with Brilliance selling 46 BS6 models and 181 BS4?s in the whole of the EU, although Brilliance was far from happy with this result. Another major hurdle for Brilliance was the bankruptcy of its Europe dealership, which in 2006 ordered 158,000 vehicles from Brilliance (the largest automotive export deal to date), but the deal quickly turned sour.

Categories:

Tags:

About

At Autowise, we envision ourselves as not just a automobile blog or an automobile news website, instead we see our website as a platform to connect all automobile enthusiast and provide them with all the information they need.

Office Address: AutoWise, 809 N 30th St. Rogers, AR 75756
Email[email protected]

© Copyright 2010 - 2018 AutoWise. All rights reserved.