Will BRP Enter The Two-Wheeled Motorcycle Arena?

A BRP Motorcycle Sounds Like A Blast!

Updated August 14, 2018

According to a recent report from Canada, it seems like Bombardier Recreational Products (BRP for short), the owners of Can-Am, are considering making a move into the two wheeled motorcycle department in the form or a BRP motorcycle. They’ve done it before, but that was back in the 1970s. Back when the company was known as Bombardier, they built and sold some respectable two stroke 175cc motocross machines that were met with positive reviews. The idea seemed to fizzle out, however, but now it seems like the two wheeled flame has been re-ignited.

BRP Motorcycle Rumors 1

The potentially game changing concept was first reported by the Montreal Gazette, who mentioned that BRP were currently evaluating the potential of a transition into the two wheeled department. A spokesperson for BRP, Sylvain Morissette explained: “We are in an ongoing process of evaluating the market, looking at different possibilities, trends. Motorcycles could be an option as we’ve done in the past.”

BRP Motorcycle Rumors 2

At the moment, we’re not sure whether BRP would consider badging up any potential two wheeled machines with the Can-Am brand name. You would think that BRP would immediately capitalize on the success of the three wheeled Can-Am Spyder to push any potential new motorcycle product, but other rumors have been flying recently. There was a rumor that BRP could potentially salvage Erik Buell Racing, but we’ve heard nothing more on that for a long time now.

BRP Motorcycle Rumors 3

Either way, the company spokesperson didn’t give any specific details about what the bike would be, if it ever happens. At the moment, BRP are more interested in pushing their brand new Can-Am Spyder model, the Maverick X3, and the Can-Am Spyder F3 Limited. It was reported by RideApart that BRP are planning on expanding their product range every six months, but whether or not one of their products will end up being a two wheeled motorcycle remains to be seen.

Hypothetical situation time: Let’s say a BRP motorcycle happens, what type of bike would it be? A lot of magazines have quickly shot down the idea of a cruiser, and with good reason. With Victory, Indian and Harley Davidson cornering that side of the market, there may not be enough room for a new North American contender. A dirt bike seems like a sensible option for a power sports company, but again, KTM are rapidly dominating that scene. A sports bike? To convert regular sports enthusiasts over from the traditional Japanese manufacturers seems unlikely. So, if BRP were to enter the motorcycle arena – where do you think it would fit in?


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Joe Appleton
About Joe Appleton

I’ve done a bit of work here and there in the industry – I’ve even ridden a few bikes for actual money but what it comes down to is this: I ride bikes, build bikes and occasionally crash ‘em too. I like what I like but that certainly doesn’t make my opinion any more valid than yours…

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