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BYD lowers sales goal for 2010

Published August 4, 2010

In 2018 China Car Times was acquired by Autowise. This article originally appeared on ChinaCarTimes.com.

At the end of 2009 when BYD blew away its 400,000 production goal with relative ease, it was expecting to do the same in 2010 and lowered its sales goal to an impressive 800,000 vehicles. However, the middle months of 2010 have turned out to be slow months indeed for the Chinese car industry and even the ever optimistic BYD have been forced to lower sales goal from 800,000 units to 600,000 for 2010.

The original sales goal of 800,000 was an impressive goal, but BYD have been forced into a dramatic climb down this week after middle of the year sales results looked like BYD was a long way off reaching 800,000 cars.

From January to June BYD sold 233305 vehicles, an increase of 41.54% over the previous time frame in 2009. The F3 was responsible for 107,935 sales (an increase of 3.14%), the F0 sold 59,988 vehicles (an increase of 101.13%), the F6 sold 28,273 (an increase of 50.20%), F3-R sold 25,050 (an increase of 117.84%) the G3 sold 12,027, and the BYD F3DM sold 18 vehicles (a fall in sales by -5.26%) and the Flyer sold 4 vehicles (a fall in sales by 55.56%)

In July BYD sold 32869 vehicles, which when added to BYDs Jan to June sales figures stand at just 30% of the intended 800,000 sales goal, but as BYD are planning to lower their sales goal to 600,000 vehicles then BYD are already 44% of the way there.

BYD appears to be in a period of phenomenal unchecked growth, and with the Chinese media reporting that BYD are planning to expand their dealership network to a 1000 dealers they are in for  a lot of internal competition between BYD dealership, if BYD are able to control their growth, then there is no doubt that they will be able to succeed in China.

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