Cadillac To Build Production Plant in Shanghai
Published May 7, 2013
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GMs flagship brand, Cadillac, will gain a new production facility in the Pudong district of Shanghai later this year according to recent Chinese media reports.
The Chinese daily newspaper, First Financial Daily, is reporting that the new factory will be based in the Jinqiao area of Pudong, Shanghai, close to GMs Asia-Pacific Headquarters with work commencing on the factory in June this year with total production capacity reaching 150,000 in the first phase and investment of 8 billion RMB.
Cadillac have been invested in the Chinese market for a number of years but suffered from internal competition from Saab and Opel, but with these two brands being pushed aside in favor of Cadillac the brand has seen rapid growth with a dealership network that reaches across China.
Imports make up the bulk of Cadillacs Chinese line up which makes them cost prohibitive in comparison with locally made luxury vehicles from rivals at Audi and BMW. Currently only the XTS and SLS are made in China, but with the addition of extra capacity Cadillac could potentially introduce other popular models such as the SRX SUV model.
With Cadillacs German rivals at at Audi and BMW easily breaching 300,000 sales last year, it seems that Cadillac are a long way behind with sales of just over 30,000 sales in 2012.