Chery – Dodge deal not dead yet?
It seems the Chery Dodge love affair is not quite over despite all of the press coverage (including China Car Times) saying it was dead in the water, it seems there is life in yet. China Car Times is still wondering what will happen with the Chery Quantum deal.
Chinas Chery Automobile Co. said on Wednesday a framework deal with DaimlerChrysler AG (DCXGn.DE) to build Chrysler-branded cars was still proceeding, denying a German paper report it had been halted.
Chery, which reached an initial agreement with Chrysler last year, wants to re-examine the deal, Handelsblatt said this week, citing a senior Chery executive.
The decision, the paper said, came after DaimlerChrysler agreed last week to sell its money-losing Chrysler Group to private equity firm Cerberus Capital Management LP in a $7.41 billion deal.
But a Chery spokesman told Reuters on Wednesday that the newspaper had misquoted his colleague and that the earlier deal with Chrysler Group was progressing.
Under the agreement unveiled in late December, Chery would build small cars under the Chrysler badge for sale in Europe and the U.S., paving the way for the ambitious Chinese auto maker to sell its own-brand vehicles in mature markets eventually.
The Chery spokesman declined to elaborate on the status of that deal, which still needs Chinese government approval, or confirm whether Chery wants to renegotiate the terms with Chryslers new owner.
I dont think the deal will be called off, said George Magliano, director of North American auto industry research at Global Insight.
Theres a lot riding for both Chery and Chrysler in this, he said, noting that this would be the quickest and safest way for the Chinese auto maker to tap the U.S. market, while Chrysler needed a small car.
Chery, a mid-sized but fast-growing player in east China, had made some inroads in emerging markets in Southeast Asia, Africa and the Middle East, where pricing remains a critical factor to push sales.
However, it has had little success so far in breaking into mature markets in the United States or Europe.