Daimler CEO outlines its electric car plans at the Mercedes EQC unveil

Updated September 18, 2018

On Tuesday 4th September, Daimler AG, a German auto giant, aimed to have 10 electric vehicles by 2022, the automakers CEO reiterated. This came at the same time when the auto giant unveiled its all-new Mercedes electric SUV.

Dieter Zetsche spoke to the media in Stockholm right after the launch of the Mercedes EQC, the first fully electric car made by the company. He stated that fully electric vehicles would amount to 15-25 percent of the automaker’s sales by 2025.

Dieter Zetsche stated that the company has also planned 10 electric variants if the electric market explodes and which would allow the company to cater to 60% of the electric cars market.

Zetsche said in a statement “As per my understanding when we’re listening to the public, our customers and our competitors……our targets that are more on the aggressive side rather than the defensive side.”

Dieter Zetsche that he does not consider Tesla’s 3 current models as a competitor to the Mercedes EQC.

He declined to comment on the initial production volumes of the EQC but as per demand, the company would ramp up the production.

Mercedes with its EQC is looking to target tech-savvy and luxury customers with its clean-cut interiors and other features.


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Jacob Doyle
About Jacob Doyle

I am a Chicago-born writer with a thirst for everything automotive. I live by a simple rule; travel far, work hard and never stop writing. If I am not writing away, you can find me wrenching on my 1989 Ram Charger or wrecking something with wheels.

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