Ford Says China Growth Will Outstrip Industry Average
Published June 29, 2013
Earlier today I visited a Changan Ford dealership because my wife has determined that she needs/must have a new car, thus decimating my own car buying budget for 2013. The local Ford dealership must be doing something right, it seemed to be busier than a Chinese supermarket a day before Chinese new year for those that cant comprehend such figures think of a super busy day before Christmas eve and multiply it by a factor of ten or possibly more. Potential consumers were lining up in neat lines to pour over the new Ford Ecosport, Kuga and Focus, as well as the Focus Classic, if Ford doesnt pop at least 55% growth in China this year I will be amazed. According to the below report Ford are up 48% in the first five months of this year and they still have several aces up their sleeve, notably the new Ford Mondeo and potentially the introduction of the Ford Ranger SUV and the Transit Connect at commercial vehicle partner JMC.
From AutomotiveNewsChina via Bloomberg:
Ford Motor Co., the fastest-growing major foreign automaker in China this year, said its sales gain will outpace the industry in 2013 as customers buy new models.
We dont see the growth rate backing off for the rest of this year, John Lawler, head of Ford in China, said Wednesday at a briefing here without giving figures. Were seeing great reception of our new vehicles.
Ford sales surged 48 percent in the first five months of the year in China, beating foreign peers, including Volkswagen, on demand for the Focus compact and EcoSport and Kuga SUVs.
Fords China passenger-car deliveries have climbed three times as fast as the industry in 2013. The company will introduce the Mondeo mid-sized sedan in China this year, Lawler said.
Read more: http://www.autonews.com/article/20130626/COPY01/306269945#ixzz2XcBZqkSt
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What did my wife choose? She has her heart set on a Ford Focus, now she just has to persuade me to pay for it.