GM Announces Corvette C7 Will Arrive in January with a New Look and New Badge
Published October 20, 2012
GM has done quite a turnaround since the controversial “bailout” they received a few years ago. While they were getting their head above water, their focus was on the newer, fuel-efficient models such as the Chevy Cruze and Volt hybrid. While it seems these popular models have helped them get back in the black, Chevrolet is ready to offer one of the cars that to many is an American icon, the Corvette. The 2014 Corvette C7 is set to debut on the eve of the North American International Auto Show on January 13. GM announced that it will stop building the 2013 outgoing C6 Corvettes and will start producing the 2014 C7 Corvette sometime in July. The 6-month hiatus is needed to transform the current Corvette manufacturing division into one capable of building the new C7. The C7 is rumored to have a completely new look with a redesigned exterior, updated interior, lighter weight chassis and a (gasp) smaller, more fuel-efficient engine and transmission.
When the first 2014 C7 Corvette rolls off the line on June 30, 2013, it will be 60 years to the day that the first 1953 Corvette made its appearance. While there are rumors of GM having big plans for that day, at the moment, nothing is confirmed. The January debut of the Corvette C7 also coincides with the introduction of the GM Motorama concept car (later renamed the Corvette) at the New York Auto Show in 1953. Since that day in 1953 when the first Corvette rolled onto asphalt for the first time, 1.5 million Corvettes have been sold. We all know the economy has affected vehicle sales, especially when it comes to sports and high performance cars. GM is hoping that the introduction of a seventh generation Corvette will bring back some of its once expansive loyal fan base. In addition, as with most carmakers these days, they hope that the first redesign of the Corvette since 2004 will attract some younger buyers who tend to sway towards imported sports cars.
Not only does the 2014 Corvette C7 have a completely different design, GM felt it was time to update the Corvette badge a little as well. While the emblem still contains the iconic crossed flags, it has been updated, and I think, much more modern. The new Corvette with the new badge is expected to have a smaller, lighter aluminum V8 in the 5.5-liter range with direct injection, cylinder cutoff and variable valve timing, which will create the same power (so they say) but be much less draining on the fuel budget. Add a new 7spd transmission and the fuel economy is even better. While of course prices are still a mystery, GM has given a vague range of around $55,000 for the base model and up to $120,000 for the ZR1. While dealers will continue taking orders on the 2013 until December, if I was in the market to buy a new Corvette, I think I would hold off to see how the new C7 does. It is nice to see that GM seems to be doing a little better than just treading water, and appealing to those who just cannot picture themselves driving a car that you charge like a smartphone. . .
Categories: Production Cars