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What Will The Harley-Davidson Bronx Be?

HD’s New Trademark: The Harley-Davidson Bronx?

Updated August 24, 2018

HD have just patented two rather unusual new names: the “Bronx” and “Harley-Davidson Bronx,” patenting the names in the “motorcycles and structural parts therefor” department. It’s definitely not merchandise, and it’s not an accessory either. But what could the Harley-Davidson Bronx be? By all indications, it looks like the name of a future model – but this kind of designation doesn’t fit in the usual Harley-Davidson naming conventions. It’s got our imaginations dreaming up some interesting things…

The Harley-Davidson Bronx – What Could It Be?

Harley Davidson Bronx Softail Street Bob 1

Harley-Davidson filed the patent applications for the two names on December 8th 2017, and the two names don’t really give us much to go on. They applications weren’t filed alongside any drawings or engine schematics, so we really have nothing to go on except for the name “Bronx.” The general consensus among Harley fans is that the new model will be a muscular cruiser rather than a tourer, with a tough, urban feel that matches its namesake. A stripped down, bobber-themed Softail has been proposed by some enthusiasts…so perhaps we should just expect more of the same, but with a fat tire and a more minimalist look?

Harley Davidson Bronx Softail Fat Bob 1

It’s all up for debate because we’ve got absolutely nothing to go on. However, thanks to the USPTO (United States Patent and Trademark Office) and their rules we can expect to see something the near future. You see, if you file a trademark application with the USPTO, you’ve got to use that trademark within 36 months of submitting the application – or the name will no longer be protected. With that in mind, the Harley-Davidson Bronx has three years to appear…so we won’t have to wait too long to see what it is. According to motorcycle.com (who reached out to HD about the Harley-Davidson Bronx name) the company said that they were unable to comment on future products. So, we’ll just have to keep guessing about the Bronx and what it will be.

Harley-Davidson Bronx - Logo

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Joe Appleton
About Joe Appleton

I’ve done a bit of work here and there in the industry – I’ve even ridden a few bikes for actual money but what it comes down to is this: I ride bikes, build bikes and occasionally crash ‘em too. I like what I like but that certainly doesn’t make my opinion any more valid than yours…

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