Hong Qi is Back! ‘Hong Qi Halls’ to Spread Across China
Published May 30, 2013
Hong Qi, or rather Red Flag, are set to launch their critical new H7 model to the Chinese market tonight. The all new H7 was indepentely designed and developed by the Hong Qis own design team within FAW. Hong Qi was the first self developed car brand from China and holds a special place in Chinese automotive history, however the brand fell into a state of disrepair with it continually applying the Hong Qi nameplate to out of date Audi 100/200 and Toyota Crown models.
The Hong Qi H7 is already on the market, however it is limited to governmental purchases only and then limited to just national and provincial level ministers, tonight the car will finally be available to the wider public. The H7 is a little wider and longer than rival products from BMW and Audi, the H7 measures in at LxWxH 5095mm x 1875 x 1485 with a wheelbase of 2970mm.
On the power front three powerplants are available, a 2.0T, 2.5L and a 3.0L. The 2.0T packs 201bhp and 260Nm of torque, the 2.5L naturally aspirated engine has a similar BHP figure but slightly lower torque of 242Nm, the 3.0L offers 228bhp and torque of 300Nm. All three engines come with a 6 speed semi automatic gearbox. Pricing is yet a mystery, but we suspect it will be in the 270,000RMB and rising area.
Hong Qi are not only wheeling out dealerships, they are working with the Apple idea of developing product halls where consumers can come and understand the product hands on in main public areas rather than building dealerships in the suburbs that will see little to no foot traffic. The first of these Hong Qi Halls opens today in Beijing, preparation of which is well under way, the new city center showroom is on Beijings famed JinBao Road along with other high value brands such as Aston Martin.