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Lotus coming to China (again)

Published May 31, 2011

In 2018 China Car Times was acquired by Autowise. This article originally appeared on ChinaCarTimes.com.

Chinese Car News | AshMay 31, 20112:04 pm */]]>

Lotus are already in China, but they are coming to China again. Confused? Youngman Auto set up a partnership with Malaysias Proton to build Proton vehicles in China, these vehicles were initially branded as Europestar vehicles but the brand was quietly dumped in favour of the Lotus brand. Lotus was translated into Chinese and became Lian Hua for the local market, but now Lotus UK (the real Lotus) are planning to import the Lotus Elise and possibly Evora into the Chinese market.

The Evora and Elise are going to be sold under the Lu Te Si name, a phonetic translation of the English Lotus name.

Its not entirely clear who will be selling these English mean machines, Lotus may set up an independent dealership network thats limited to certain geographical areas, or they could partner with Youngman to sell them in the Lian Hua dealership networks. Seeing as the Elise has already appeared alongside the Youngman Lian Hua cars at the Shanghai Auto Show, it could be that Youngman will be taking over sales selling responsibility.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world’s biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the ‘Website’ link.

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19 Comments so far, please add your thoughts!

  1. Zhang Jian says:May 31, 2011 at 3:11 pm

    Lotus will be coming to China, BUT has nothing to do with Youngmans Lian Hua brand. The Lian Hua brands connection is with Lotus Engineering (they consult with Youngman on engine design).

    The cars will be sold in China from Lotus, NOT Youngman.

    Reply

  2. Pro Race China says:May 31, 2011 at 5:32 pm

    Lian Hua just wanted to take advantage of the Lotus name. Finally now we will have the authentic Lotus from the UK!

    I am sure Lotus will avoid Youngman like the plague. That would be like Ferrari having XiaLe sell cars in China. Doesnt make sense. Must be Lotus will be selling the cars!

    Reply

  3. hk says:May 31, 2011 at 5:53 pm

    I think we have to know the relationship between them.

    Proton is the ownwer of Lotus and the JV partner with Youngman in China. Youngman handles Lotus in China is not impossible.

    Reply

    • YemenerBJ says:May 31, 2011 at 6:19 pm

      It is Lotus Engineering that has a relationship with Youngman, not Lotus cars which is a different entity within Group Lotus.

      I can 100% guarantee you Lotus is coming to China without anything to do with Youngman.

      Look at the other sports cars like Lotus, Porsche, Ferrari, LamborhginiThey all came in and set up shop in China (of course help with local partners) but no way would they risk damaging their high end names by partnering up with a Chinese car company, especially such a low tier one like Youngman.

      Reply

    • Super88 says:May 31, 2011 at 6:24 pm

      Um HK, howd ya come up with that logic?

      Lotus, or any other luxury brand name car would protect itself from being associated with anything even perceived as not being on the same level.

      Lotus and Toyota have a relationship too, BUT Toyota doesnt sell Lotus in Japan (or anywhere else)

      Reply

  4. Rick in China says:May 31, 2011 at 5:57 pm

    If they priced the Elise at USAs prices, itd only cost like 220k RMB.

    *cries*

    Reply

    • Rick in China says:May 31, 2011 at 5:59 pm

      Nevermind, more like 350k, I was looking at a used one.

      Reply

  5. David Wang says:May 31, 2011 at 6:34 pm

    Confirmed! If you read Chinese, its all over the internet. Official June 15, Lotus will be launching in Beijing, China.

    Heres the link:
    http://auto.people.com.cn/GB/14555/14789969.html

    Reply

  6. dragin says:May 31, 2011 at 10:11 pm

    However the official representation in China may unfold, it seems the name Lotus, or Lianhua, brought more than 25,000 buyers to Youngman last year.

    Reply

    • HuangRen says:June 1, 2011 at 11:12 am

      Yeah it is official that Lotus is coming to China on its own. To even further distance itself from Youngman, they are using the English transliteration of Lotus in Chinese as Lu Te Si. To make sure that it is known that there is absolutely no relationship with Youngman and Lotus. Afterall, it was Lotus Engineering (a separate entity within Group Lotus) that had a relationship with Youngman.

      Lotus is following just like Ferrari, Lamborghini, and most recently Bugatti in China; not using/relying on any established Chinese car manufacturer. That would be a death-knell for the brand.

      Reply

    • Dragon Slayer says:June 1, 2011 at 1:24 pm

      Dragin get with the program. Youngman has nothing to do with Lotus coming to China to sell their sports cars. The official word is that Lotus will be selling on their own. They even went so far to remove any hint of Youngman buy using the the transliterated English word Lu Te Si in Chinese.

      I guess you think Hong Qi also sells Ferraris too in China hahah

      Reply

  7. Henry Fjord says:June 1, 2011 at 5:02 pm

    Lotus suspension and Chinese roads. Am I the only one who sees a problem with this combination?

    Reply

    • ChupaChup says:June 1, 2011 at 5:32 pm

      Henry: I am sure theyll be fine on any road in Beijing or Shangahi.

      Are you talking about driving in the Chinese hinterlands? Lamborghini is Chinas 2nd largest market, so no, no problems with the roads.

      Reply

    • CCT says:June 1, 2011 at 9:37 pm

      Quite a few cars on Chinese roads with Lotus suspension these days!

      Reply

    • Ed says:June 11, 2011 at 8:46 am

      Most Chinese roads (at least in the major cities) are no worse than American roads, Id say.

      Reply

      • Head Honcho says:June 11, 2011 at 10:41 am

        The only problem I see with the roads is when they work on them and leave them unfinished for months. Then their signs and markers start disappearing along with all the man hole covers and nothing is marked. Much safer for your car the bigger your wheels are here.

        Reply

        • Head Honcho says:June 11, 2011 at 10:42 am

          I mean bigger tires.

          Reply

  8. Bo says:June 2, 2011 at 12:09 pm

    Lotus will have a hard time to deal with the distribution network in China and more problematic for the service and maintenance here. I doubt if they can have enough spare part inventory to support a large number of sales here. Looking into other brand, lotus maybe more in line with Aston Martin, for the prospect of their company position. As Aston Martin is currently distributed with groupm in china now, if my memory retains correctly, lotus maybe in a similar boat like aston.

    Reply

    • China Cars says:June 3, 2011 at 12:36 pm

      Bo, no from all the news reports, Lotus is going it alone (but of course with China-based partners) but no big name auto manufacturer.

      You are right, similar to Aston Martin, but they too did it alone. They will strategically open showrooms but careful enough to not dilute their brand name. That would be particularly dangerous to team up with any Chinese car company.

      As for parts, right now Lotus only sells around 4,00 cars a year. So I am sure they are prepared to handle first year orders in China.

      Reply

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