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McLaren Showcases Purple 720S

The One-Off Color “Fux Fuschia” Makes its Debut in Pebble Beach

Published August 23, 2017

The Pebble Beach Concours d’Elegance: it’s where the rich and famous go to bid on cars worth ten-times your mortgage. To stand out at such an over the top event takes something special, perhaps even something purple, such as the unique 720S built by McLaren’s Special Operations Customization division (MSO).



The one-off supercar was designed for Michael Fux, a car-loving philanthropist. The humanitarian specifically requested the eggplant-colored paint job. Fux is said to own approximately 130 cars, many of which are as outlandish as this McLaren

In a tribute to his fantastic (or abhorrent) taste, the finish was named ‘Fux Fuchsia’. The color was created by Rolls-Royce and refined by MSO. Fux has exclusive rights to the color so no, you can’t get it applied to your 12-year-old Pontiac Aztec.



It’s not just the exterior of the quarter-million-dollar car that’s purple: the wheels, doors, rear-view mirror and steering wheel all received a healthy splash of lavender as well. The rest of the interior is dressed in stark white while the exterior saw a generous application of carbon fiber.

You’d think the flashy exterior would be paired with a heavily modified powertrain, but that’s actually not the case, as Fux decided to leave the 4.0L V8 engine alone. In stock form, the engine cranks out 710 HP through a seven-speed gear box. With a drivetrain like that, there’s no need to change anything.

So, how much did Fux’s Purple 720S cost?  No one will say, but you can bet the price tag could make even the most humble millionaire blush a little.

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