First KIA gets all stylistic with a new logo and now this from GM. The look and feel of the auto industry is changing fast in 2021! Today GM unveiled their new logo, only the fifth version of the iconic logo since its introduction in 1938. The new GM logo is all about the company’s commitment to an electrified future and rolls out concurrently with a new “Everybody In” brand identity campaign.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
New GM Logo
The first thing you notice with the new GM logo is the change from capital letters to lowercase letters. This, along with the more rounded edges of the square are supposed to create a “more modern, and inclusive design.” I agree that it looks much more modern, but the lower-case letter just looks childish to me. The new logo honestly reminds me of an Adobe program logo, like Photoshop or Lightroom.
GM has carried over the underline design within the logo, but has moved it from under both letters to just under the “m.” This is a nice nod to the past and the future. The negative space between the underline and within the “m” are in the shape of an electrical plug.
GM “Everybody In” Campaign
Along with the new logo GM is also launching a new brand identity campaign. The “Everybody In” campaign is designed to highlight the electrification of GM vehicles, as well as “safety, citizenship, and the road to autonomous driving.”