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Roewe beats BMW in 2009 JD Power Customer Service Index Study

Published August 29, 2009

In 2018 China Car Times was acquired by Autowise. This article originally appeared on ChinaCarTimes.com.

In the 2009 JD Power Customer Service Index Study, which can be downloaded here in PDF format, Guangzhou Auto-Honda JV came top of the pile in the Chinese automarket. The Customer Service Index Study is split over the following 5 areas:

  1. Service Facilities
  2. Service Quality
  3. Vehicle Pickup
  4. Service Initiation
  5. Service Advisor

The top 18 auto manufacturers (the 19th being the Industry Standard) in the Chinese market appear to be joint ventures between foreign auto makers and Chinese players, but Roewe stands out as the only fully Chinese owned and run company that has managed to get into the top 18.

  1. Guangzhou-Honda
  2. Lexus
  3. Mercedes Benz
  4. Roewe
  5. BMW
  6. Dongfeng Honda
  7. Dongfeng Nissan
  8. Dongfeng Citroen
  9. GM-Chevrolet
  10. Audi
  11. Guangzhou-Toyota
  12. Buick
  13. FAW-Toyota
  14. Beijing Hyundai
  15. Skoda
  16. Dongfeng Peugeot
  17. FAW-VW
  18. FAW-Mazda

A 1000 points were awarded over each of the five areas, Guangzhou-Honda (Guangqi-Honda) were awarded the most by owners who had owned their cars over a period of 12 to 24 months. SAICs Roewe brand has performed very well, especially for a brand that has only been around for 3 years at the most in the Chinese market only.

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