Roewe E1 Concept Car – is the Rover Spiritual back from the dead?

Published April 25, 2010

In 2018 China Car Times was acquired by Autowise. This article originally appeared on

The Rover Spiritual was set to be the car that would take over from the ancient Rover Metro and take Rover back into the heart of mass producing small cars, which was essentially its bread and butter. The Spiritual concept broke free at the Geneva Auto Show way back in the spring of 1997, Rover were eager to go for something radical and new, whilst Rovers owners at the time BMW were aiming to remake the mini in modern form. Ultimately Rover changed hands, and BMW took the MINI concept with them, but the Spiritual concept stayed on, probably in a dusty corner of Longbridge under two inches of dirt.

It appears that Spiritual concept seems to have come back from the dead in the form of the Roewe E1 concept sedan, although the Spiritual was going to have its engine under the drivers seat, the E1 is going to have an electric motor in roughly the same place. The Spiritual and the E1 do share a common element, they are both attempting to redefine the way we drive and assert bold new designs into a new era of automotive. The Spirtual was going to be a 21st century car with a focus on it being light weight, yet roomy and a good drive as the original mini, the E1 is focusing on being an entirely new electric car which from what we hear is not actually all that far from being put into production.




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