Rong Wei/Roe We not yet ready for export!
Chinese Car News, Roewe | AshNovember 20, 20064:13 am
Note: China Car Times wanted to post this article this very morning, but found itself at the mercy of China Telecom.
At the weekend one of Shanghai Automotive executives, Phil Murtaugh, commented that Chinese manufacturer has postponed plans to export the Rovers to the US and European markets as they first plan to focus solely on the Chinese market to begin with, depending on the outcome of Chinese sales will they they export to foreign countries. Shanghai Autos had previously stated that they wanted to start selling cars in Britain and various other European countries in early 2007, however, this looks unlikely to happen at the moment.
Mr. Murtaugh was quoted by The Australian newspaper as saying We have to get it right at home before we go outside of China Shanghai Automotive, (their full name being Shanghai Automotive Industry Corporation, or SAIC) bought the rights to the Rover 75, which was originally produced by bankrupt British car producer Rover who has since been taken over by Nanjing autos. When SAIC bought the rights to the Rover 75, they also accidentally got the rights to the MG TF sports coupe. In the interview, Mr. Murtaugh also went onto say that SAIC is able to produce a good quality car, but building a good after sales service sector for its cars was the biggest hurdle that Roewe/SAIC faced.
Find out more at the Roe We website, and the original news source Australia News
Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world’s biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the ‘Website’ link.
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