suzuki burgman street

Suzuki Motorcycle India to launch its first e-scooter by 2020

Updated December 4, 2018

In an attempt of reaching its target of 7 lakh unit sales by the end of this fiscal year and 10 lakh units by 2020,  Suzuki Motorcycle India has announced that it would be expanding its sales network by adding as many as 100 exclusive dealerships and 200 touchpoints by the end of this year.

For fiscal 2017-18, the huge company, which has nearly 1,000 touchpoints and 500 dealerships in India, went well over the 5 lakh unit mark. And for the previous fiscal It had sold as many as 3.5 lakh units.

In an interview with local publication ETAuto, the Executive Vice President of Suzuki Motorcycle India, Sajeev Rajasekharan went on to state, “Currently we own 500 exclusive dealerships which we plan to increase up-to 600 by this fiscal,” He further added, “by doing so, we believe it will help us achieve our sales target.”

Rajasekharan then went on to say that, “at present we have a 1,000 touchpoints in total, which will increase to 1,200, however, we wound only be focussing on markets which have unit sales of above 1,000 units.

Additionally, Suzuki Motorcycle India also revealed that it has started work towards the plan of launching its first electric scooter which will be available at any showroom by 2020.

According to Satoshi Uchida, the Managing Director of Suzuki Motorcycle India, he said that the company would be launching the first generation model as a mere experiment to test the market and based on the feedback the second and third generation products would be upgraded and launched.

Uchida’s statement reads as follows, “the project of preparing the electric scooter has already been started, also we are evaluating all the options at our disposal.”

The company’s current manufacturing plant situated in Gurgaon (Haryana), India, that has a maximum capacity of 1 million which would be exhausted by 2020. And as a result of this, the company has already begun discussions of setting up a second manufacturing plant by 2021

According to a report published by a market research firm for the setup of the new facility, “Suzuki Motorcycle India has already been conducting a feasibility study with KPMG.”

Uchida went on to say, “We may manage to meet market demands till 2020, however after that, we would definitely need one more facility,” He also added, “ We are in the final stages of finalizing the location, and within 2-3 months a decision would be made.

Earlier in the week, On July 19th, The company today launched its premium 125 cc scooter Burgman Street priced at Rs 68,000 INR (ex-showroom Delhi).

With plans of launching another motorcycle within the next couple of months.


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Safet Satara
About Safet Satara

I do not have spare time. All there is is car time. 12 years and counting. I am a Central European gearhead, but you are probably thinking - aaa a disposable Borg drone! Well, actually, I like to dress up like James Bond too. The only thing I need to be him is an Aston Martin (and I love DBS more than DB5 because, reasons). That's something I guess.

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