The 2012 Isuzu D-Max. Far East goes Down Under.
Published August 24, 2012
For 2012, Isuzu has jumped back into the truck game with a little help from a company that has been successful at it for decades now. The new Isuzu D-Max is Isuzu’s bid to maintain a constant flow of relevance in the Australian market.
The 2012 Isuzu D-Max is a step up from their previous truck model, the Isuzu Rodeo. The Rodeo has been a staple in the Isuzu lineup for years, and now it’s time has come to step down. Enter the D-Max, a new an improved truck for the Isuzu lineup. As I mentioned before Isuzu got a bit of help on this one, from none other than General Motors. As a matter of fact, the 2012 Isuzu D-Max is based off of GM’s Australian built Colorado platform. So in an automotive family tree, you would have the Avalanche (US), the cousin from down under (Colorado), and the niece from the far east (D-Max).
The 2012 D-Max comes with more size, more strength, and more control for the general public to use when owning one of these great trucks. Now being that this truck is being sold in Australia, Isuzu is doing their best to appeal to all of the True Working Class citizens who can use a truck for everyday uses. Power for the 2012 Isuzu D-Max comes by means of a totally revised 3.0L Inline 4 cylinder, turbo diesel engine, that makes around 130kW/380nM. What that translates to in US terms is 175hp, and around 280lb ft of torque. So it seems to be a little under powered for such a big truck, but then again torque means more than anything when it comes to vehicular work ethic in Australia.
The 2012 Isuzu D-Max is a little late to the party when it came down to joining the Sport Utility market. Their competitors, such as the Ford Ranger, Toyota Hilux, and Holden Colorado have been around for years now, but never the less, the D-Max is vying for buyers to see what it has to offer as far as reliability, resourcefulness, and the overall bang for your buck factor. The 2012 D-Max pricing will range anywhere from $26,000 dollars for a 2 door long bed manual drive truck, all the way up to $51,500 for a completely converted crew cab, with Holden tuned suspension, auto-transmission, leather interior, top notch stereo, sunroof, and a few more amenities for the daily driver to enjoy.
The 2012 Isuzu D-Max for lack of a word is a hopeful candidate looking for a spot to claim for it’s own in the Australian Blue Collar market. The peppy little engine, bigger bed, sophisticated styling, and great off-road prowess is getting the D-Max the attention that it needs to survive. I don’t know much about the Australian car market, but if I were a betting man, this D-Max has a very good chance at becoming a permanent new fixture in the Sport Utility market.
Categories: Production Cars