The 2013 Cadillac ATS & 2013 BMW 328i Go To Battle.
Updated October 12, 2012
So how many of you out there have seen the Cadillac ATS commercials where the 2013 Cadillac ATS has been placed in these almost unthinkable situations, and driving scenarios? Since it’s initial birth into the automotive world Cadillac has been doing just about everything to get people to notice this car, and for good reason. Apparently the ATS was made specifically to go head to head with the 2013 BMW 3 Series, but there’s one problem. It’s been failing at every turn, and the world needs to know why.
As we all know, when it comes to building cars, BMW doesn’t mess around, by just putting any piece of crap on the road. They painstakingly scratch bald spots in their heads, in making sure that their cars are no slouches when it comes to driving pleasure. The 2013 BMW 328i is a great example of that way of thinking. The specs on the 2013 BMW 328i are as follows: a 2.0L, turbo-charged Inline four cylinder engine that produces 260hp, and about 255lb feet of torque. These are very respectable numbers for any semi base model BMW. Now the 2013 Cadillac ATS on the other hand comes with a similar 2.0L turbo-charged four cylinder motor that comes with 275hp, and 240lb feet of torque. These numbers are relatively close, and no one can attest to that notion. Both cars are merely inches apart when it comes down to the overall length, width, height, and wheelbase. Then there’s the transmission that these cars come with. The 2013 BMW 328i is equipped with BMW’s own eight speed Steptronic transmission. Whereas the Cadillac has the option of either a six speed manual, or automatic transmission.
Now as it stands MT (Motor Trend) put these two cars in head to head showdown to see who would come out on top, and the results have favored one winner. The winner was the BMW 328i. Now most say a win is a win, but in this case, it was a win by default. When MT took these two cars down the same roads, and the same test track, and then went through each with a fine tooth comb, and one thing set them apart. The transmission. Now here’s the funny part, as close as the two cars are in real life, the way they shift is what hurt them both. When MT had the cars delivered to them for the comparison, they received a 6 speed manual ATS, and a Steptronic 328i. Now as I mentioned before both cars were great, and some cases the 2013 Cadillac ATS was a serious favor to win, but it’s shifter killed that mojo every time. The power for the ATS couldn’t reach the ground properly due to a very poorly built shift linkage issue. MT spent hours with quite a few 2013 ATS’s and they all had the same problem. The shifter just wasn’t consistent. Missing gears, putting more effort into shifting that what’s really needed. In some instances, the ATS made you feel like you didn’t know what you were doing. Before we harp all over the ATS, the BMW’s shifting wasn’t the Bee’s Knees either. Shifting in the 328i was spongy, and sometimes very lazy at best. It too, had it’s fair share of inconsistencies, but they weren’t as bad as the ATS.
For what it’s worth the 2013 Cadillac ATS, and 2013 BMW 328i are two very close cars that essentially were built to battle each other. The engineers of both companies messed up in the same department. BMW decided to leave well enough alone, and not upgrade the shifter in their car, while Cadillac went with an inferior shifting linkage from only God knows where, and it is seriously killing them both. We know that the ATS is a really bad ass looking car, and the BMW has had it’s long, and historic lineage standing behind it, but if either of these two companies want to seriously battle the likes of the MB A Class, or any of Audi’s pocket rockets, they need to step up their game. Big Time!! For now, we as consumers will have to wait, and see what comes of these two rivals, and their shifting problems. Maybe Cadillac will improve upon what they have in the next generation of ATS’s, so that those commercials will actually be worth something.
Categories: Production Cars