The Buick Avista Sedan Concept is Rendered as a Convertible Concept
Published January 22, 2016
Buick recently introduced the Avista concept car at the North American International Auto Show in Detroit. The status of its production has not been determined as of yet and Theophilus Chin has already rendered a proposal for General Motors to develop a convertible model. The car did receive a lot of positive attention at the show; but several concepts do that never make it into production. If the Avista ever does make it to the assembly line a convertible version could be possible.
The Avista concept is intended to be a luxury Muscle Car based on a similar platform of the Camaro. The Camaro is one of the most popular convertible models that General Motors has ever produced so an Avista Convertible would be feasible. This could be considered to be a very good example of putting the cart in front of the horse.
The Avista concept becoming a reality strongly depends on marketing strategies that must be developed by GM. In 2015, the majority of Buick auto sales were actually in the Chinese market with approximately 1.2 million vehicles sold. This number is approximately 80 percent of the total Buick sales for the entire year. The reason for this increase in sales is that the Chinese market prefers a long wheelbase 4-door sedan and the concept of the shorter two-door sedan may not appeal to that market.
The Avista is definitely a good concept; but its success would most likely depend on sales within the United States. It will be interesting to see what Buick decides because if the hardtop doesn’t go into production the door is closed for this convertible concept. Time will tell!
Categories: Production Cars