The DC100 Concept. Land Rover’s Smaller SUV.
Updated July 1, 2014
In today’s segment we are going to visit the company known as Land Rover. This automaker has been producing SUV’s for decades now, and the relaunch of their latest 2013 Range Rover, still has the world buzzing about it. It has been well over ten years since the Range Rover received any new, or modern tweaks, especially in the looks department. With that notion floating around in the air, the CEO of Land Rover knew that he needed to make next year’s model all the more stunning.
That brings us to why we are here today. Apparently with the success of the 2013 Range Rover, and the higher than expected sales figures for the 2012, 2013 Range Rover Evoque, a line of thinking was ushered in. Up until recently, Range Rover prided themselves on the off-road prowess of their flagship SUV, and why not? For what it’s worth, it could potentially go anywhere, and just about do anything, but there was an inherit problem that always followed the RR, it’s price. A brand new 2013 RR, will cost you upwards of $84,000, and that’s the as is, nothing more attached to it price. Last year’s model stands at $80,000, and the Evoque is sitting pretty at $44,000 USD. So it’s pretty safe to say that Land Rover needed to find an outlet that they could slot themselves into as far as an affordable SUV is concerned.
Now after some careful thinking, and plenty of consideration CEO, Ralph Speth put into motion the development of a new model for the RR, Land Rover name brand. It was said that it needed to be versatile, agile, worthy of the Land Rover/Range Rover name, and above all affordable. There will be a new entry level model that will be inducted to the Range Rover family, and it will fall under the Defender line, and it is called the DC100 Concept. For all of you, RR fans out there, the Defender name is a very well known moniker if you will. The Defenders of the past have always been of the never give up sect of off-road drivers. This new Land Rover DC100 Concept will eventually be cheaper than that of the Range Rover Evoque, “Pure” Edition, which retails at around $42,000 USD.
This new Land Rover DC100 model doesn’t have a specific date of release as of yet, but reps for the automaker say that the DC100 will need to seriously be able to step up to the plate. Being that this new Land Rover DC100 will be of the Defender bloodline, it has no choice but to be capable of handling whatever is thrown at it. Once the DC100 has finally made it’s grand appearance, and is available for sale, LR reps hope that it will be accepted as the new affordable Land Rover that everyone knows, and remembers.
Categories: Production Cars