The Good Times Return to Bentley and Maserati
Published August 28, 2014
As the latest reports come in, both Bentley and Maserati have reported record sales during the first half of 2014. It puts both of the luxury car brands on track for the next year. Global sales have improved by 23% in the first six months of the year, while Maserati has said that it posted about a 223% increase in sales alone for the same period in the United Kingdom. This is definitely going to show on the overall profits of the company, which has gone through a very lean phase, with sales of luxury cars collapsing, and Bentley having to wind down production in many countries.
The annual record was actually set in the year of 2013 when it turned over the highest profits, which was a definitive factor for these two companies to promote their brand. With the help of a recovering global economy, and more prosperous people turning back to the use of luxury items, Bentley has has been raking in the sales. With the total worldwide sales in the first six months standing at over 5000 cars, when you compare it to 4000 cars in the same period, Bentley is definitely back in the game.
Surprisingly, it is the Chinese market that has become the most important factor in the growth policy of these two companies. Bentley said that the demand made by the country of China has definitely witnessed a soaring amount of collections in its revenue. Although, there is a lot of traditional money shift in the country of China, it can be eventually found out with the purchase of luxury cars. Maserati also reported a grand sale of about 564 units in United Kingdom alone in the first half of 2014.
Categories: Gear Grinding