The Heartbeat of a Wild Jaguar

Published November 10, 2016

The Jaguar brand has a lot going for it in terms of style, power, and luxury. From their humble beginnings as the Swallow Sidecar Company in 1922 to their switch to premium vehicles as Jaguar after WWII, they have made some of the most elegant cars on the planet. While their history of rich materials and style has given way to a more mainstream approach over the last few decades, they still find ways to showcase their thoughtfulness and detail in design. Case in point, the seemingly mundane heartbeat of the start button.

The video above was shared on Twitter earlier this month by user Michael Hraba @HHotelConsult. This short clip shows the start button of a Jaguar F-Type pulsing like a heartbeat. While I’m sure he wasn’t expecting much of a reply from Jaguar, their response shows how much thought goes into their design.

Unfortunately, this isn’t the first time Jaguar’s twitter account has referenced the heartbeat of the start button. It appears they tweeted a similar statement back in 2013 in reference to the Jaguar XF’s start button pulsing at 72 times a minute. That tweet, however, says it refers to the pulse of a human heart.

Now, the original posted video may only  6 seconds, but in that short amount of time I see the button blink 5 times. Scaling that up to a full minute only gives a rate of 50 beats per minute. While that still may apply for a very relaxed human, the quick research I did online claims most cats have heart rates well over 100. True or not, the few people who commented to Jaguar’s reply were excited about the statement and I can’t blame them; it’s a neat feature added to an otherwise boring part of the car.


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Eric Climer
About Eric Climer

I haven't always been a car fan, but if you ask my wife I never shutup about them. I'm always eager to see what is new while appreciating and admiring the classics. As with every car lover, I dream of having a garage larger than the house!

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