The History of Jaguar Cars Ltd
An Overview Of The Key Moments In Jaguar History
In 1922 two business owners by the name of Sir William Lyons and William Walmsley would use their knowledge of metal fabrication skills that they had used with their Swallow Sidecar Company to begin a British luxury sports manufacturing company that would become iconic and known around the world. The vehicles that would be produced from this company become some of the most recognized designs in history. Starting out under the name SS Jaguar the company would first start using models under the name of SS 90 and SS 100. These vehicles were based on 2.5 L the style of the saloon putting out around 68 hp. These vehicles would set a basis for the Jaguar company but as they were building up a basis there were also entering beginning years of World War II.
After World War II, Jaguar would purchase the Standard Motor Company which was the previous supplier of the company’s six cylinder engines. Jaguar would also start working on producing high-performance engines for the vehicle that’s helping to build their name. By the 1940s Jaguar would be introducing the XK 140 and 150 as well as the E-type. These vehicles would be the cornerstone for the company’s overall success in being able to produce performance-based luxury vehicles at a lower price than any of the competition of the current times. The company would also soon enter into international motorsports thus helping to create more attention to the company as being able to produce performance-based vehicles.
Jaguar would begin to utilize twin-cam six cylinder engines in the engines would be manufactured accept three different octane ratings the fuel therefore giving customers the option to your save money with the cost of fuel or to get as much horsepower as possible for more sports type driving scenarios. The engine would become a staple for the company and because the Twin OHC XK. Jaguar will utilize the engine and place the power plant in several of vehicles for years to come.
In 1951 Jaguar witnessed its first 24 hours of Le Mans victory then again in 1953 in 1955. This under the hands of the Scottish racing team Ecurie Ecosse , a Jaguar would be raced to get two more victories in 1956 and 1957. In 1966, Jaguar would merge the British Motor Corporation to form the British Motor Holdings which in 1975 would become British Leyland Ltd for the company would say until 1984 when it would also be listed on the London Stock Exchange.
Modern Jaguar History
In 1989 Ford Motor Company would begin to acquire auto manufacturers into the company’s Premier Automotive Group. The auto group consists of auto manufacturers such as Jaguar, Volvo, Aston Martin, and later Land Rover. Under the ownership of Ford, Jaguar would receive an expanded range of vehicles although the company would not prove to be profitable for Ford. In 2000 the Ford Motor Company would require Land Rover, Ford would begin to share dealerships between the two as well as distribution and in doing so would bring to companies become closely associated with each other. In 2007-2008 Ford Motor Company would begin the process to sell both Jaguar and Land Rover and on January 1, 2008 a company by the name of Tata Motors would offer Ford the best deal for the two companies that price tag of 1.7 billion GBP. Under the ownership of Tata Motors, Jaguar would begin a renaissance of sorts as the company would begin gaining ground as a top luxury and performance based company once again.
Today Jaguar is producing four models of vehicles that are available in variation of trim levels. These vehicles include:
The Jaguar company although owned by Tata motors still resides at headquarters in Whitley England and with Land Rover makes up the Jaguar Land Rover subsidiary of Tata motors. Over 10,000 individuals are employed by the company. In 2010 sales of Jaguar’s had risen 11% and are continuing to produce and sell more vehicles annually. Jaguar’s international sales are continuing to rise in North America, Russia and China. With markets expanding the company becoming more profitable, Jaguar looks to hit one billion GBP profit annually.
Categories: Production Cars