If you couldn’t already tell that Ford is working hard to get a piece of the Jeep Wrangler sales pie, its latest move should solidify that fact. Ford is at Easter Jeep Safari (EJS), the annual gathering of Jeep and off-road enthusiasts in Moab, UT. Not only is Ford there, but they are there with a full quiver of Bronco and Bronco Sport concept vehicles.
Does this sound familiar? It should, as it’s exactly what Jeep does every year at EJS; 2021 Easter Jeep Safari Concept Vehicles.
Jeep usually brings out one or two concepts that show off the latest Jeep Performance Parts and major aftermarket partner’s products being offered at dealers. Since the Bronco is so new -not on the market yet- Ford decided to showcase its new accessory partners, with each building a concept Bronco with their parts.
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.
RTR Vehicles, ARB 4×4, and 4 Wheel Parts are the official accessory partners for the Ford Bronco. All of these companies have developed Bronco and Bronco Sport specific parts and accessories, which will be available soon at your local Ford dealership.
Now, let’s dive into the 2021 EJS Ford Bronco concepts!
RTR Bronco Concept
RTR Vehicles has been associated with high-performance Ford vehicles since it was started by Vaughn Gittin Jr. The RTR Bronco concept debuting at EJS is a 4-door soft-top Badlands edition with a host of off-road upgrades and some flashy graphics.
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”
ARB Bronco Concept
Another soft-top 4-door Badlands edition build is the ARB 4×4 Accessories EJS Bronco Concept. Australian-based ARB 4×4 has been making world-class off-road parts since 1975, and is well respected around the globe. Its 2021 EJS Bronco concept showcases its integrated parts approach to accessorizing and features some big bold ARB graphics.
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
ARB is also known for tons of accessories that make life off-road and overland more enjoyable. The ARB EJS Bronco concept gets a twin compressor, Jack, drawer system, and ARB Zero fridge/freeze.
4 Wheel Parts Bronco Concept
4 Wheel Parts (4WP) is a massive online and brick-and-mortar -95 locations across the U.S.- off-road parts and accessory distributor, retailer, and manufacturer. The 2021 EJS 4WP Bronco concept is based on a 4-door Black Diamond edition hard-top SUV with a full overland style upfit.
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”
The 4WP Bronco concept gets a 4WP branded modular front bumper, skid plate, a winch platform, suspension components, custom roof rack, and light mounts. The build also gets house brand, Smittybilt, RTT, 12V fridge, awning, compressor, and camping gear.
4 Wheel Parts also fully outfitted a Bronco Sport with a full kit of overland accessories for the 2021 EJS event. This little SUV isn’t as capable as its full-size sibling, but it should be a fun and affordable adventure machine.
Outer Banks Bronco Concept
Ford also put together its own concept for EJS 2021 by upfitting a 4-door soft-top Outer Banks edition Bronco with the Sasquatch Package. This build features a mix of Ford-licensed accessories that you’ll be able to get at your local dealership soon.
Outside the Ford Bronco Outer Banks build gets JAC Products rock rails, fender flares by Air Design, and Trail Armor rocker panel covers by Lund, and a 40-inch Rigid curved lightbar. The hood is wrapped in matte-black and a Covercraft windshield sunscreen was added to reduce glare into the cabin.
Ford Bronco Accessories
When the Bronco Sport debuted last fall it did so with alongside over 100 accessories to make it your own. The 2021 Bronco will hit the market sometime this summer and have well over 200 Ford-approved accessories available, and countless more by the aftermarket.
Is a custom Ford Bronco in your future? We’re excited to get behind the wheel of one of these soon and see if it can live up to all the hype. It looks great on paper!