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Hyundai Celebrates Earth Day with K-Pop Group BTS and Global Hydrogen Campaign

Reinforces Commitment to Hydrogen Fuel Cell Technology

K-pop group BTS with Hyundai NEXO hydrogen SUV

Hyundai continues to roll out its Global Hydrogen Campaign. For Earth Day 2020 that includes a stunning video featuring global K-pop group BTS.

Hyundai Celebrates Earth Day 2020

April 22nd 2020 is Earth Day. Most of the world is at home working hard to slow the spread of the coronavirus epidemic. Mother nature is still out there doing her thing and seems to be enjoying the reduced global travel and burning of fossil fuels. Clean air and blue skies have appeared in normally heavily polluted cities around the globe. Hyundai hopes to bring hydrogen fuel cell technology to the masses, and continue the clean air trend.

Global Hydrogen Campaign

Hyundai has teamed up with global K-pop music group BTS on this Earth Day to reinforce their commitment to hydrogen fuel cell technology. They see Hydrogen as “the positive energy for a better tomorrow.” Hyundai has taken the lead in hydrogen-powered vehicle technology in recent years. This has culminated in the company’s flagship fuel cell electric vehicle (FCEV) NEXO. The NEXO hydrogen SUV makes a brief appearance at the end of this latest Hyundai x BTS film.

“We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. “We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future.”

As the world faces the common threat of COVID-19, we can all come to an agreement on some of the most important parts of life. While we are currently physically distanced, we are all here together on this ever-smaller planet. It’s clear that our connections to one another and to our planet are at the core of what’s important.

Join the Hyundai Dark Selfie Challenge

If selfies are your jam, then Hyundai has a challenge for you. Join Hyundai and BTS this Earth Day by taking a selfie in the dark, using only your cellphone’s flashlight. Tag your selfie on social media with the hashtag #DarkSelfieChallenge and tag @hyundai.lifestyle. Hyundai is running this challenge from April 13th to May 4th.


About Bryon Dorr

AutoWise Editor-in-Chief Bryon Dorr has been a lifelong automotive enthusiast. From the supercar posters on his childhood walls to the massive Hot Wheels/Matchbox collection, Bryon has been dreaming about automotive adventures his entire life. For the past decade+ Bryon has pursued a career in automotive photography and journalism. He's worked for a wide range of the top outlets in the overland, off-road, adventure motorcycle, and general automotive media. His current household automotive quiver includes a custom overland 2013 GX460, a 2020 Ioniq Electric, and a 2006 KTM 950 Adv. He recently sold his 996TT, and is on the hunt for a new performance car.