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50 Years of Range Rover Celebration at 2020 Goodwood Festival of Speed

The Plucky Brit Has Been a Part of The Automotive Landscape Since 1970

50 years of Range Rover

While the new Defender is gaining accolades in the U.S. (and in our test fleet this past week) Land Rover was celebrating 50 years of the iconic Range Rover across the pond at the Goodwood Festival of Speed.

Range Rover Parade

50 years of Range Rover parade at Goodwood

The big event of the weekend festivities was a parade that featured vehicles from every corner of the Range Rover dynasty. Vehicles ranged from ambulances to world record-breaking models, and was led by two ultra-rare examples of the iconic SUV. The first was the near-$150,000 Range Rover “Fifty,” which as one of just 1,970 units is part of a limited edition run that will be built to commemorate the SUVs 50th anniversary. The other was a drivable prototype chassis that was used to demonstrate the Range Rover’s four-wheel-drive system in the 1970s.

50 years of Range Rover parade

Famous Range Rover

All four generations of the Land Rover Range Rover made an appearance, with quite a few famous ‘Rangies’ on hand. There was the Trans-American Expedition Range Rover, which crossed the daunting Darien Gap in 1971. The ‘Beaver Bullet’ was even in attendance, the well-known Range Rover that broke 27 different speed records in 1985. It was the first diesel-powered vehicle ever to maintain an average speed of over 100 mph for over 24 hours.

Happy 50th Range Rover!

Adding to the dramatic flair of the event, the Range Rovers’ drivers lined up the vehicles in a large “50” that was captured on film by drone. The automaker says that each vehicle was piloted by a professional driver, and notes that everyone involved in the stunt had to attend training in order to position the vehicles properly for the image. The effect is quite striking, and it’s clear from the minimal tire tracks that every effort was made to create a clean and noteworthy photo op.

range rover 50th birthday at goodwood

Rawdon Glover, Jaguar Land Rover UK’s Managing Director, said “As we continue to celebrate Range Rover’s 50th Anniversary throughout 2020, it has been a pleasure to remind ourselves not only of some of the extraordinary forms that the Range Rover has taken over the years, but also the people and stories behind them. Of course, the gathering was aptly marked by the debut of the new Range Rover Fifty limited edition which epitomizes the design, luxury and capability Range Rover stands for today.”

Range Rover 6x6

Goodwood Festival of Speed

Though impressive, the Range Rover’s anniversary party was just a small part of the overall spectacle that is the Goodwood Festival of Speed. Elsewhere on the event grounds, Lotus showed off a Player’s Special-liveried Evija, Ford brought a Mustang Mach 1, and Toyota wowed with its GR Yaris hot hatchback. We hand-picked five of the most interesting vehicles from the event HERE.

Chris Teague
About Chris Teague

After working in the technology and software industry for several years, I began writing as a way to help people outside of that world understand the sometimes very technical work that goes on behind the scenes. With a lifelong love of all things automotive, I turned my attention to writing new vehicle reviews, detailing industry trends, and breaking news. Along the way, I earned an MBA with a focus on data analysis that has helped me gain a strong understanding of why the auto industry’s biggest companies make the decisions they do.