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2021 Ram TRX Launch Edition VIN #001 Up For Auction For A Good Cause

Barrett-Jackson’s March Scottsdale Auction Will See The First Ram TRX Be Auctioned For Charity

2021 Ram 1500 TRX Launch Edition number 1
The first – VIN #0001 – Ram 1500 TRX Launch Edition, adorned in an exclusive Anvil exterior paint, rolls of the line at FCA’s Sterling Heights (Mich.) Assembly Plant. FCA invested nearly $1.5 billion to retool the plant to build the next generation Ram 1500, which launched in 2018, and support the future growth of the Ram brand.

There will only ever be 702 of the 2021 Ram 1500 TRX Launch Editions ever made, and they sold out in under 3-hours. Don’t fret though, as not only can you still snag one, but you can buy the very first one off the production line. We have no doubt it won’t come cheap, however!

VIN #001 of the 2021 Ram TRX Launch Edition will be up for auction on March 26th, during the Barrett-Jackson Scottsdale Auction. The best part, Barrett-Jackson is waiving all fees and 100% of the sale price is going to charity. Specifically, the auction will benefit the United Way for Southeastern Michigan’s 2-1-1 helpline, which provides needed services to veterans and their families.

2021 Ram 1500 TRX Launch Edition

“When Ram 1500 TRX VIN #001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March. More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.” -said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis.

2021 Ram 1500 TRX Launch Edition #001

Just last month in Sterling Heights, Mich. the 2021 Ram 1500 TRX began production. The first truck to roll off the line is this VIN #001 2021 Ram 1500 TRX Launch Edition, in exclusive Anvil Gray. This specific truck is also optioned with a RamBar, Rock Rails, spare-tire bed-mount, the Trailer Tow Group, and Trailer Reverse Steering Control.

This very special truck also comes with a one-of-a-kind VIN #001 Authentication Kit. This kit includes a “presentation box with a bound book custom-developed by the Ram Brand team that highlights the vehicle’s design development, exclusive photos and video, a speed-form model, and a Ram Truck cover developed by the vehicle’s design team.”

2021 Ram 1500 TRX Launch Edition interior

Power & Capability

All Launch Edition Ram TRX get a special red and brushed-aluminum center console badge with production number, as well as hood and bodyside graphics. The TRX Level 2 Equipment Group, carbon-fiber interior trim, a color accent package, heads-up display, beadlock-capable wheels, a Harman Kardon premium sound system, huge dual-pane panoramic sunroof, and advanced safety group all also come standard on the TRX Launch Edition.

Of course, like all TRX, this truck has a massive supercharged 6.2-liter HEMI V8 under the hood, putting out 702 hp. It can dispense of the quarter-mile in 12.9-seconds and go from a stop to 60 mph in just 4.5-seconds. It manages all this while rolling on 35-inch All-Terrain tires and being packed with tons of luxury and tech features, including a massive 12-inch infotainment touchscreen. Oh yeah, did I mention launch control and truly impressive suspension?

For a full rundown on the 2021 Ram TRX, from my experience behind the wheel, be sure to check out: 5 Big Takeaways After Driving The 2021 RAM 1500 TRX.

2021 Ram 1500 TRX Launch Edition

Barrett-Jackson Ram TRX Auction

“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN #001 of its highly coveted TRX Launch Edition. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.” -said Craig Jackson, chairman and CEO of Barrett-Jackson.

With a sticker price of $88,570 for the Launch Edition Ram TRX we expect to see this special VIN #001 truck go for much much more, especially when you consider the great cause that will benefit from the sale. The truck will be on the auction block at the Barrett-Jackson Scottsdale Auction at Westworld on March 26th. It will be on display for the duration of the weeklong event in Scottsdale, AZ.

If you want to get in on the bidding for the 2021 Ram 1500 TRX Launch Edition VIN #001 be sure to register to bid before the action in May at Barrett-Jackson.com.

Bryon Dorr
About Bryon Dorr

AutoWise Editor-in-Chief Bryon Dorr has been a lifelong automotive enthusiast. From the supercar posters on his childhood walls to the massive Hot Wheels/Matchbox collection, Bryon has been dreaming about automotive adventures his entire life. For the past decade+ Bryon has pursued a career in automotive photography and journalism. He's worked for a wide range of the top outlets in the overland, off-road, adventure motorcycle, and general automotive media. His current household automotive quiver includes a custom overland 2013 GX460, a 2020 Ioniq Electric, and a 2006 KTM 950 Adv. He recently sold his 996TT, and is on the hunt for a new performance car.